The title is “Magical Mystery Tour, Canada's Nunatsiavut Coast”.

Kristy Sheppard is the Director of Tourism for the Nunatsiavut Government.

She says Michelle Valberg, a photographer for the magazine, was on the Adventure Canada cruise ship last September.

After Valbergs visited the coast and took photos, Above & Beyond wanted to do a photographic spread of Nunatsiavut.

Sheppard says the government was then approached by the magazine last December.

Above & Beyond wanted to partner with Nunatsiavut to do the article.

And she says her division agreed because they wanted to contribute to an awareness campaign.

She believes the article will increase Nunatsiavut's profile as a destination, in both Canada and across the Arctic.

Nunatsiavut's title is at times confused with Nunavut, and Sheppard says this article will help clear up this confusion.

She says their awareness campaign is working on circulating the Nunatsiavut name and trying to formalized a product to market and sell.

Sheppard says they are quite pleased with the article, because it includes Hebron and Rigolet, the two locations the Adventure Canada cruise ship stopped at last summer.

She says they look forward in continuing their tourism activities.

The Above and Beyond article can be found at www.arcticjournal.ca, or if you'd like an email copy, email a request at tourism@nunatsiavut.com.